Welcome in digital world
Going digital has many advantages - learn how to use all of them
Going digital has many advantages
The new digital Yellow,Blue&You Aftermarket Solutions magazine is an attractive and modern tool. It is fully responsive (easy readable on all devices) with built in video, social media and lead generation support and is now ready to use! Next, we will need a joint effort to promote it towards our customers!"But how should I best manage it... It seems so complicated..." - You have probably had this thought regarding digital marketing from time to time. With this guide, we will try to give you most valuable Tips and Hints on how to become more visible in the Internet and utilize the advantages of digital communication for your business thanks to our Digital Magazine. So let's start with main goal of this is tool.
We created the e-magazine to boost sales within your Dealership, catch customers' attention and raise awareness of our products and services.
It is obvious that we should be present in World Wide Web (www) to catch the attention of customers & potential customers. It has never been easier for your business than now. Take a look at why you should go digital with CNH Industrial Aftermarket Solutions. We all need it to:
- Modernise the way in which we communicate with customers.
- Reinforce Aftermarket Solutions and Brand consistency by increasing awareness and online footprint.
- Strengthen the customer journey to get them involved.
- Drive sales by spreading news about our offers, products, promotions & services.
- Educate customers and tell them how important a proper service is.
- Raise awareness of the services that we provide.
- Capture data online and get more customer leads which = more potential business.
Let's take a look at how digital marketing differs from traditional print marketing.
Check out the advantages of digital publications:
- Shareable - across all digital media including web, email and social media to spread the news widely and without any limits.
- Responsive - easily readable on all devices in an optimised format (mobile, tablet, desktop).
- Cheaper - no long design process with specific software, no print, no packaging, no delivery = more Eco-friendly.
- Measurable - thanks to the analysis module we know how many people read the magazine and how they have accessed it.
- Highly customisable - articles can be amended as and when. New articles can be added quickly and easily.
- Modern - it follows new trends in digital communication
- Up to date - the current situation requires us to adapt due to restrictions of delivering printed materials.
- Eye catching - more functionalities than print marketing such as animations, videos and full screen images.
- Quick change - easy to adapt, easy to repair mistakes (after print it's impossible).
- Content Linking - it is easy to redirect a customer to a specific destination (eg. find their local dealer).
- Greater reach - depending on how well you inform your readers about the digital issue. It may go beyond a local audience (thanks to shares it can reach many more people).
- Professional feeling - when done right
- Ready for new technologies - can be used in Digital PoS or Bluetooth devices within the dealership.
Unfortunately online publishing have some disadvantages, but far fewer than printed materials:
- Requires attention and time - to promote (sometimes funds aren't available to invest).
- Readers scan the web much faster - than printed material and if the publication is not interesting enough the reader may not come back to the digital publication. Also, more things can disrupt the customer during reading (calls, messages, links in the publication).
- No physical "touch" - different feeling than a classical printed magazine.
- Some readers attitude - they classify sitting and reading magazines as a form of relaxation, and taking a break from the screen.
- Can be lost - due to the quantity of digital materials delivered to people during these times, it could be treated as a spam.
Printed publishing still has its advantages:
- Classic material - people are used to print material and they are more familiar with this kind of publication.
- Physical "touch" - customers can touch it and read it when bored. They may even take publication to home for their family to read.
- More trust - readers may perceive printed material in a different way to digital. For many people printed material is more trustworthy than digital content (peoples perception of the threat of viruses etc).
- Preference - Some readers classify sitting and reading magazines as a form of relaxation, and taking a break from the screen.
- Easy exposure within the Dealership - just place on the counter or in a POS stand and when pointed towards it, it is very likely that customer will take it because it's free.
Unfortunately the disadvantages are significant:
- Audience - audience of prints marketing equals (or is close) to the quantity of printed copies (sometimes publications are read multiple times).
- Only local reach - printed material needs to be sent directly, to a given address. This means it is only accessible to certain people.
- Expensive - due to a lengthy design process with specific software required, printing, packaging and sending rack up significant delivery costs.
- Non Eco-friendly - due to the chemicals used in the printing process, and the fuel used to deliver the items.
- Lack of flexibility of print media - Printing requires a lot of planning and time to create. This is where inflexibility is a great problem, especially when working on quick changing content, short time actions or adding any ad hoc content.
- Not measurable...
- ...in any way except of quantifying the number of prints.
- ...if it was read when delivered.
- ...if it was read when taken home.
- ...if reader came back to the publication.
- ...what and how customers read.
- No links available - it is not possible to redirect reader of printed magazine to desired content (except of QR codes and redirection to digital material)
- No multimedia content - no videos, no animation, no linking
The digital transformation of your business is at your doorstep
Find out for yourself all the advantages that going digital really has! Enrich your communication with your customers, boost your sales and increase your customers' awareness. With our new e-magazine tool, you can move your Dealership into the XXI century smoothly.In this publication you will learn what to do & what you need to promote the New digital version of Yellow,Blue&You. All that is required from you is your valued time and dedication to spread the message via your various channels. In next few pages you will learn what is needed to make the e-magazine visible and also how to maintain your social media channels properly.
Read the next few pages and feel free to contact your Local Marketing Team or PSM. We are awaiting for your questions and we will gladly help you to move into the digital era!
"But how do I manage it... It seems so complicated..."
It's not so complicated as you may think!
